The Top 10 Clothing Brands in America
Clothing is essential, you need it for everything, every moment in your life. From the moment a baby is born, some people care significantly about what brand they are wearing, while others are just looking for something to keep them warm and comfy.
Trends change in fashion and money, but the top 10 clothing brands in America today are:
It seems like the growing trend is to be comfortable and ready for activity at any time versus being dressed up in a preppy fashion. The new generation and their trends are slowly but surely shaking up the fashion industry, which is changing which companies come out on top day by day.
What Was The First Clothing Brand In America?
In April 1818, Brooks Brothers opened as the first clothing brand in the United States. Their most famous clothing trend was the trench coat and not only is the trend still a thing today, but Brooks Brothers is still an active clothing brand as well.
They choose to stay consistent with their rich history and sell clothing such as button-ups, trench coats and suits that reflect that.
What Is The Number 1 Clothing Brand In America?
The number 1 clothing brand in America is Nike, and it comes in as number 1 year after year. Its popularity and annual revenue keep it on the top of the list over and over again. While there are companies below Nike, they are not even close enough in revenue and popularity to compare to Nike for quite a few quarters.
1. Nike
Founded in 1964 by Bill Bowerman and Phil Knight, Nike has risen to the top of the charts when it comes to comfortable athletic wear and tennis shoes. They have maintained their signature logo of the Nike swoosh, which has helped them with being recognized as a symbol of athleticism and winning.
Nike repeatedly shows up in big sports areas such as:
- NBA
- NFL
- College sport leagues
This allows them plenty of advertisement and likeability since they support and outfit teams and sports that are the most popular and watched. While this may seem objective, Nike’s annual revenue of $30.6 billion suggests that it is an opinion held in high regard by millions of people.
2. Ralph Lauren
Year after year Ralph Lauren consistently shows up in the top 5 clothing brands since its inception in 1967, this makes it a dead ringer for #2 in the country for a clothing brand. While its aesthetic has changed a few times since the company was founded, it has worked with the trends and never really gone out of style with what is current.
They moved from the preppy look to fully embrace the 90s hip-hop culture before going back and reinventing all of their vintage looks. The current look from Ralph Lauren is usually highlighting their vintage brands and looks from the past 30 years.
3. Old Navy
Now, while Old Navy isn’t what you would think for a huge top company, they actually bring in around $6.6 Billion in revenue each year after being the first company to bring in $1 Million in revenue in their first 4 years.
After being founded in 1994 they opened their first store and quickly became the standard for any class families to do their clothes shopping for any occasion.
4. Levi Strauss & Co.
Levi jeans are among the most worn jeans in the US year after year. The company prides itself on being tough, rugged, and long-lasting to offset the hesitation of its prices. Given their annual revenue of $4.8 Billion, it’s no secret that with trends reverting to classic jeans and vintage t-shirts Levi is reclining the jeans market and having a chance at including women, kids, and even toddlers in their new outlook.
5. Gap
While Gap has been higher on the list of best clothing brands in previous years, they have recently dealt with a slow decline for the past 18 months that has caused their name to not be held in as high esteem.
While their brand has been highly recommended in past years, recently between their social media presence and its lack of push to capitalize on important products they have felt a decline in purchases and desire to work with the company from employees.
6. Michael Kors
Michael Kors has been viewed as a highly coveted and desired name to have associated with your purse, clothing, or shoes. However, recent decline suggests that they either became too popular which diminished the value of their name, or the newer generations desire less of the luxury brands than other generations.
They still manage to bring in around $4.4 Billion a year, but this is lower than their previous years making them, unfortunately, sit lower on the list.
7. Coach
Once a highly desired luxury brand has unfortunately started to notice a decline consistent with a few issues such as:
- Opening too many retail stores, diminishing the value of the name
- Becoming too popular and easily obtained
- The new generation wants less of luxury brands
Even with this decline, Coach is still managing to bring in $4.3 Billion annually.
8. Tommy Hilfiger
Tommy Hilfiger has been a leading company since its inception in 1985. After seeing a slight decline for a few years, they have recently reported that their share values have risen by almost 20% suggesting they are becoming more popular again with the growing trends.
9. Under Armour
Much like Nike, Under Armour has managed to capitalize on a desired sports fashion trend that allows teens and young adults to be comfortable in their own skin while also enjoying the sports they choose to play.
While its revenue is only $3.1 Billion, Under Armour has consistently reported its share prices going up by as much as 20% in some quarters. Under Armour is likely to move up the list as years go on due to their individuality and desire to sign with large names in sports.
10. Adidas
Sports fashion has increased in desire over the past 5-7 years in ways that many companies could not have predicted. Teens and young adults often care far less about looking nice or dressed up, and much more about being comfortable and chill.
Adidas has started to shift its focus to United States advertising over other countries and it has allowed its shares to grow by 30% year after year.
Final Thoughts
This newer generation of kids is shaking up everything, including the fashion brands and their ranks. Brands that were leading year over year have dropped due to being too luxury. Clothing brands that are accepted more widely are starting to rise in popularity and revenue.
While numbers don’t lie, trends change daily and it seems like trends are what affect the share prices and revenue of any given company. These companies are no different and consistently changing ranks, but they are all worth nothing.
